Miami HEAT boosts season ticket sales by 30% and saves approximately $1 million on operations

The Miami HEAT has one of the highest customer satisfaction scores in the National Basketball Association and that comes from a sharp focus on delivering superior fan experiences. To make every game and team interaction memorable, the HEAT relies on insights gained through Microsoft Dynamics 365, Microsoft Power BI, and Microsoft Azure to gain a 360-degree view of customers and operations and to increase fan engagement. With these tools, the HEAT can make sense of data, streamline operations, and deliver benefits like approximately $1 million in operational cost reduction and a 30 percent increase in season ticket sales.